1.Permission & Trust First
-Purchse List from Trusted Email Database Seller. Or You can build organically via opt-ins (webinars, lead magnets, signup forms).
-Set clear expectations: Tell subscribers what they’ll get and how often.
2. Hyper-Relevance Through Segmentation
- Segment by:
- Behavior (downloads, clicks, purchases)
- Demographics (role, industry, company size)
- Engagement level (active vs. cold leads)
3. Value-Driven Content
- Every email must answer: "Why should I care?"
- Lead with insights, solutions, or exclusivity – not product features.
- Rule: 90% education/entertainment, 10% promotion.
4. Ruthless List Hygiene
- Remove inactive subscribers (>6 months no engagement).
- Suppress hard bounces immediately.
- Why: Inflating lists hurts deliverability and costs you money.
5. Mobile-Optimized Design
- 60%+ emails are opened on mobile.
- Use:
- Single-column layouts
- Fonts ≥14px
- CTA buttons (not text links)
- Preheader text that hooks
6. Strategic Automation
- Automate:
- Welcome sequences (3-5 emails)
- Abandoned cart/workflow reminders
- Re-engagement campaigns
- Behavioral triggers (e.g., "You viewed this…")
7. Data-Backed Optimization
- A/B test relentlessly: Subject lines, CTAs, send times, content length.
- Track beyond opens/clicks:
- Conversion rate (e.g., demo requests)
- Revenue per email
- List growth rate
8. Consistency + Patience
- B2B sales cycles are long: Nurture leads for 6-12+ months.
- Maintain a predictable schedule (e.g., Tuesdays at 10 AM).
- Analyze quarterly – not campaign-by-campaign.